Sean Diddy Combs stars in “Ciroc Home Movie” a three minute mini-movie for his Ciroc Ultra Premium Vodka “Art of Celebration” ad campaign which pays homage to Frank Sinatra and the Rat Pack. It is an extended version of Diddy’s original Ciroc Rat Pack commercial which launched the campaign in October 2008, which used Sinatra’s classic “Come Fly with Me” as background music and was shot on location at one of Sinatra’s former California homes. Sinatra, along with Sammy Davis Jr., Dean Martin, Peter Lawford, and Joey Bishop were members of the original Rat Pack.

Regarding the campaign, Diddy said.

“Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra’s work and home for this campaign. He defined sophisticated celebration as a lifestyle a generation ago. I couldn’t imagine a spirit more appropriate for such occasions today than CIROC, a brand that has become synonymous with celebration.”

Source: Diddy and CIROC Vodka Pay Homage to Sinatra in New Ad Campaign

Partnering with Ciroc and the New York City Taxi & Limousine Commission, Diddy offered free taxi rides on New Year’s Eve in New York City, with a street team distributing $15 debit cards good for cab fares to partygoers on Manhattan streets between 11pm and 3am. “New York is the most iconic New Year’s Eve city. Let’s show everyone a holiday celebration doesn’t end on the stroke of midnight, but when everyone gets home safely,” he said.

YouTube Link

Via WoooHa.com: Video: Diddy’s Ciroc Vodka mini-movie

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Diddy Ciroc Vodka Movie Video Frank Sinatra Tribute