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Shallow Nation

February 8th, 2010 at 9:27 am

Betty White Super Bowl 2010 Commercial Video Snickers Ad: No. 1 on USA Today Super Bowl Ad Meter

Here is the Betty White Super Bowl 2010 video. The Snickers ad shown during the Feb. 7 game is No. 1 on the 22nd annual 2010 USA Today Super Bowl Ad Meter. Details, and the video featuring the legendary comedian and actress, who just received the 2009 Screen Actors Guild Life Achievement Award, and details below after the jump.

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The ad features Betty White and Abe Vigoda (Detective Phil Fish in Barney Miller) as participants who get tackled in a football game. Carole Walker, head of integrated marketing communication at Mars, alluded to the controversial 2007 ad and what the company has learned since:

“Obviously, we were very, very concerned about portraying a brand like Snickers in the most positive light. It’s three years later, we’ve done our homework. We’ve done our research. We were absolutely not nervous about the campaign in any way.”

Source: Betty White, Snickers top Ad Meter; view and rate all the ads.

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