Here is an amazing new T-mobile TV commercial, ‘Dance’ which was filmed at 11am on Thursday, January 15, 2009 at Liverpool Street station in London; 350 dancers, interspersed throughout the crowd of commuters passing through the concourse, performed a choreographed routine, creating a flash mob event. The ad is part of T-Mobile’s ‘Life’s for Sharing’ campaign and premiered on January 16, 2009 during ‘Celebrity Big Brother’ on Channel 4 in the UK.

‘Dance’, created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform. [...]

Lysa Hardy, head of brand and communications at T-Mobile, said: “‘Dance’ brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.

Source: Brand Republic: T-Mobile unleashes guerilla dance routine at Liverpool Street.

Dance Ad YouTube Link

Here is a behind-the-scenes video of the making of the commercial.


Via Brand Republic Via Perez Hilton

Related posts:

• Ted Chung G Video: Gatorade G Package
• G Commercial Video: Lil Wayne Gatorade G
• Diddy Ciroc Vodka Movie Video Frank Sinatra Tribute
• Video: Kanye West – Be KANYE – Absolut Vodka Infomercial
• Video: Naomi Campbell Sobe Commercial with Santana “Black Magic Woman”
• Video: “My Drive Thru” Produced By Pharrell – Santogold, Julian Casablancas, N.E.R.D.
• Video: Kobe Bryant Jumps over a Car. Yes, a Moving Car. Yes, an Aston Martin.
• Video: Kobe Bryant Jumps over a Pool of Snakes – Kobe and the Jackass Crew

T-Mobile ‘Dance’ Ad Liverpool Street Station Video