Here is behind-the-scenes video on the making of the T.I. remix of the NBC chime.  The Grammy Award winning rapper was one of several music artists whom NBC chose to remix the famous NBC peacock chime for the network’s 75th anniversary.  The theme is also being remixed by B.B. King, B-52’s, Clint Black, Bon Jovi, Flaming Lips and Richie Sambora.   Listen to the original 1950s NBC Chime on YouTube for comparison.

King’s commercial will find the legend taking the chime to a small club, adding a bluesy twist to the three-notes. The ads will also feature some of NBC’s biggest stars. If you’re entirely confused what “chimes” we’re talking about, just fast-forward to the 2:52 mark in this video for a close interpretation.

Source: Flaming Lips, T.I., B.B. King to Reinvent NBC’s Chimes in Fall Ads

T.I.’s sixth studio album, Paper Trail was released on September 30, 2008 and in stores now.

Photo: T.I. at Comedy Central Primetime Emmy Award Party, September, 2008 (Photo credit: Getty Images)

video via Nah Right

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T.I. Remixes The NBC Chime Video