Here is a new Sobe Life Water commercial featuring Naomi Campbell, that follows upon the runaway success of the previous commercial, which was shown at Super Bowl 2008. The new commercial, part of the Sobe Life Thrillicous campaign, debuted on July 15, 2008.
The SoBe Life Water lizards bring their Thrillicious movement back to the dance floor this summer, with a highly-anticipated follow-up to one of the Super Bowl’s most popular ads. The rhythmic reptiles will team-up with supermodel Naomi Campbell in a new television spot themed to the classic hit, “Black Magic Woman.”
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“The SoBe Life Water lizards have become pop culture personalities in their own right,” said Jeff Dubiel, VP Marketing, SoBe. “We’ve seen an ardent following, especially online, and this new spot is a fun way to turn the spotlight on our three new flavors”
The new commercial was created and directed by brand architect Peter Arnell and features Campbell in a custom-made silver swimsuit and sky-high Christian Louboutin heels. “This will be the summer of the SoBe Lizards,” said Arnell, CEO of The Arnell Group, who conceptualized bringing the irresistible creatures to life. “The Thrillicious lifestyle is all about being hydrated without sacrificing cool.” The flashy new ad also includes styling direction by fashion icon Andre Leon Talley.
The original Super Bowl spot set to the song “Thriller” and featuring Campbell, along with the dancing SoBe Lizards, was viewed online over 5 million times in just two weeks.
Here is the first Sobe Life Water commercial with Naomi Campbell, featuring Michael Jackson’s “Thriller.”
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Video: Naomi Campbell Sobe Commercial with Santana “Black Magic Woman”
