In the previous Nike Hyperdunk viral marketing campaign, Kobe Bryant jumped over a speeding Aston Martin. How to top that? A real challenge - jumping over a pool of snakes, with some help from the Jackass Crew. We suspect very few will be tempted to try this one at home, but, as Nike hopes, they may buy the Hyperdunk shoe.

See related post:

• Video: Kobe Bryant Jumps over a Car. Yes, a Moving Car. Yes, an Aston Martin.

See also:

• Kenny Smith (doesn’t) jump over an Aston Martin!

Video: Kobe Bryant Jumps over a Pool of Snakes - Kobe and the Jackass Crew