Evel Knievel, the red-white-and-blue-spangled motorcycle daredevil whose jumps over crazy obstacles including Greyhound buses, live sharks and Idaho’s Snake River Canyon made him an international icon in the 1970s, died Friday. He was 69.
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Immortalized in the Washington’s Smithsonian Institution as “America’s Legendary Daredevil,” Knievel was best known for a failed 1974 attempt to jump Snake River Canyon on a rocket-powered cycle and a spectacular crash at Caesar’s Palace in Las Vegas. He suffered nearly 40 broken bones before he retired in 1980.
Though Knievel dropped off the pop culture radar in the ’80s, the image of the high-flying motorcyclist clad in patriotic, star-studded colors was never erased from public consciousness. He always had fans and enjoyed a resurgence in popularity in recent years.
His death came just two days after it was announced that he and rapper Kanye West had settled a federal lawsuit over the use of Knievel’s trademarked image in a popular West music video.
Knievel made a good living selling his autographs and endorsing products. Thousands came to Butte, Mont., every year as his legend was celebrated during the “Evel Knievel Days” festival, which Rundel organizes.
“They started out watching me bust my ass, and I became part of their lives,” Knievel said. “People wanted to associate with a winner, not a loser. They wanted to associate with someone who kept trying to be a winner.”
For the tall, thin daredevil, the limelight was always comfortable, the gab glib. To Knievel, there always were mountains to climb, feats to conquer.
“No king or prince has lived a better life,” he said in a May 2006 interview with The Associated Press. “You’re looking at a guy who’s really done it all. And there are things I wish I had done better, not only for me but for the ones I loved.”
He had a knack for outrageous yarns: “Made $60 million, spent 61. …Lost $250,000 at blackjack once. … Had $3 million in the bank, though.”
He began his daredevil career in 1965 when he formed a troupe called Evel Knievel’s Motorcycle Daredevils, a touring show in which he performed stunts such as riding through fire walls, jumping over live rattlesnakes and mountain lions and being towed at 200 mph behind dragster race cars.
In 1966 he began touring alone, barnstorming the West and doing everything from driving the trucks, erecting the ramps and promoting the shows. In the beginning he charged $500 for a jump over two cars parked between ramps.
The chronicle of Evel Knievel’s career continues. Earlier this year, USA Today profiled him in an extensive article.
He figures he will be judged not just as a cult-like figure, but also as Robert Craig Knievel, the temperamental show-biz performer from the wrong side of the tracks in Butte, Mont.
“I think about God a lot more than ever,” he says, “though I used to ask him, ‘Help me make a good jump.’ I’m awfully tough to get along with, but I’ll tell you what: I am a good person. I wish there was such a thing as reincarnation.”
Suffering from the aftereffects of a stroke, Evel bets that a life of crime, fame and indulgence can be outweighed by his good works to those he inspired: children in burn wards, the downtrodden, soldiers.
“Veterans have told me that, for some reason, I made a difference in their lives, that they were headed for disaster,” he says. “God, at least I have done something.”
Here is some footage from Evel Knievel’s 1974 attempt to clear the Snake River Canyon in Idaho.
Here is the 1971 movie, “Evel Knievel” with George Hamilton in the title role. The movie contains a great deal of actual footage of Evel Knievel’s daredevil stunts.
